What Commercial Will You Make?

So advertising is everywhere you go someone is going to try to sell you something. It could be a car, some food, an experience of some sorts but no matter what advertising is the name of the game. Billboards, radio spots, commercials they're all around you. What exactly is it that separates your local car dealer commercials from that of a company like Pepsi? It's that they're able to hit important points in there advertisements. While a place like a local sandwich shop will do more to tell you about their business while a company like Pepsi will instead target your heart strings or make something exciting. and why is this? Because they're already a big established company, you already know who Pepsi is so instead of telling you more about their company they start relating their company and products to the kinds of feelings they want you to have when you think of them or their products. And this is why you see more artistic or entertaining commercials from them. They the artistic commercial does better then an informative commercial because it sticks in your mind more usually, but for business that are new or trying to grow it's better to be informative. If a commercial sticks in someone's mind about a place or thing they know nothing about, then you haven't accomplished anything. So always decide when you're about to make a commercial what is it you need to accomplish, inform the public or keep them in your mind.