Effective Super Bowl Advertising

As most of you know, unless of course you've been living under a rock, this Sunday was The Super Bowl. Of course this is known for two things, football and commercials. After watching many of these commercials I figured out there are three main approaches to making a successful and memorable Super Bowl commercial. The first is the animal approach. This is using animal talent to be as cute or comical as possible. It's best to make it reference to current culture, like the ostrich in the Doritos commercial referencing the surprised ostrich. The next of course is cute kids. Anytime you have a kid doing something funny, adorable, innocent or even mean, it doesn't just seem to be funny but also pulls at your heartstrings. Finally there is doing the unthinkable. This is usually using a concept or having an ending that wouldn't have been thought of because it seems to stupid but you give it the pay off to be fantastic. This is probably the hardest thing to pull off but still achievable. So what do you guys think of the commercials this year, let me know. Anyway see you all next week.